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3 Ways the Xbox One is Winning and Losing Consumers
Last Tuesday, Microsoft unveiled its next-gen gaming platform – the Xbox One. Building off of a history of successfully selling gaming consoles featuring many popular gaming franchises, gamers were...
View ArticleMarketing Decisions and Social Data Spotlight: Fox Business TV
Our CEO, Dan Neely, recently appeared on Fox Business to discuss a hot topic among consumers and investors this week. Twitter’s IPO is right around the corner and the show turned to Dan for perspective...
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Sochi Winter Olympics Conversation Analysis
Buying ad space during the Winter Olympics is not a step brands and advertisers take lightly. This can be a tricky event, with a host of sports and personalities making their way fleetingly into...
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2014 Argyle Conversation with Citibank
On Wednesday, February 19, Nathaniel Halsey, SVP of Digital Services Marketing & Infrastructure for Citibank, and Tom Hartman, Head of Sales & Marketing for Networked Insights, met at Argyle...
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Who are the “real” World Cup fans?
As the World Cup takes place every four years, marketers must hit the mark when trying to reach their target audiences through local and national advertising. To ensure that advertisers are reaching...
View ArticleNetworked Insights’ SocialSense Named a Twitter Certified Product
Networked Insights’ SocialSense platform has earned a spot in the Twitter Certified Products program, which helps businesses select products that extend the value of Twitter, further validating this...
View ArticleApple Watch Validates Wearable Products for Consumers
Although the Apple Watch hasn’t even gone on sale yet, the company’s Sept. 9 announcement that it will launch the much-hyped product in early 2015 has changed the entire wearables... The post Apple...
View ArticleWill Cord-Cutters Upset the Traditional TV Paradigm?
Much has been made of the pending demise of the cable TV industry at the hands of the “cord-cutters” –viewers dead-set against paying another dime to the likes of Comcast,... The post Will Cord-Cutters...
View Article“Pinkwashing” Doesn’t Work with Consumers. Will Movember?
What makes a cause marketing campaign, such as breast cancer awareness efforts, successful? It’s up to the consumer’s interpretation, and our analysis of several brands’ breast cancer awareness (BCA)...
View ArticleBlack Friday Burnout: Will Consumers Boycott the Holiday?
Despite the rise in online shopping and Cyber Monday, Black Friday remains the biggest shopping day of the year (in terms of media attention, if not sales). Networked Insights wanted... The post Black...
View ArticleOur Partner, Under Armour, Named Ad Age Marketer of the Year
“…we can be a little better, we can push a little harder. So why would we set our sights on anything but being No. 1?” Kevin Plank, CEO, Under Armour... The post Our Partner, Under Armour, Named Ad Age...
View ArticleKudos to Our Partner, Campbell’s, For its Agile Approach to Consumer Insights
For Campbell Soup Company and associated brands such as V8, decision-making used to be guided mostly by quantitative research. Now the brand, which is a Networked Insights partner, has taken... The...
View ArticleDiscomfort, Shame and Horror: Consumers React to GoDaddy Super Bowl Ad
GoDaddy’s original Super Bowl ad was a take on Budweiser’s “Puppy Love” ad from Super Bowl XLVIII. After being reunited with his family, the retriever puppy in GoDaddy’s ad is... The post Discomfort,...
View ArticlePrediction: The Patriots will Deflate The Seahawks’ Hopes this Super Bowl
Is it possible to predict which football team will win the Super Bowl based on social data? Super Bowl fever is catching and the buzz across social media is increasing.... The post Prediction: The...
View ArticleWhich Brand Will “Win” the Super Bowl?
Budweiser’s Lost Dog gets America’s Love. The Super Bowl is the most notable marketing event of the year, with brands pouring millions into their one shining moment. With so much... The post Which...
View ArticleTrust. Love. Happiness. Which Super Bowl Ads Connected?
Brands pump millions into their Super Bowl ads, but which used their investment to build a real connection with consumers? Critics are lining up to declare which ad “won” or... The post Trust. Love....
View ArticleSocial Data as a Leading Indicator for Sales
More than fifty years ago, the concept of managing the 4Ps – price, product, place and promotion –was introduced to marketing students. Today, the introduction of new technologies and fragmented...The...
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